Fans couldn't wait to get their hands on the limited edition Cloughie badges when they went on sale at the Nottingham Forest Open Day at the City Ground (31st July, 2005). Thanks to a major publicity campaign by volunteers, around 1,000 were sold in just a few hours.
The badges, in the shape of Cloughie's green sweater and featuring the words 'Old Big 'Ead' (the nickname he gave himself), were sold to raise money for the Brian Clough Statue Fund in Nottingham. Volunteers worked in shifts to sell the badges at a stall within the Main Stand car park.
The statue fund members had secured an interest-free loan from the Nottingham Forest Supporters Club in order to have the badges made. As volunteers continued to sell them throughout the day, they later had a special visitor - Forest's mascot at the time, Sherwood The Bear.
The limited-edition badges soon sold out over the coming weeks - with fans buying them on matchdays, online and through the post. A new design went on sale in January 2006 and was equally as popular as the first.
Around £15,000 was raised through the sale of badges - a great help for the volunteers who smashed their overall fundraising target in eighteen months.
You can still buy new-style 'Be Good' badges which have been made for this website, supporting our running costs and the NSPCC.