Fans couldn't wait to get their hands on the limited edition Cloughie badges when they went on sale at the Nottingham Forest Open Day at the City Ground (31st July, 2005). Thanks to a major publicity campaign by volunteers, around 1,000 were sold in just a few hours.
The badges, in the shape of Cloughie's green sweater and featuring the words 'Old Big 'Ead' (the nickname he gave himself), were sold to raise money for the Brian Clough Statue Fund in Nottingham. Volunteers worked in shifts to sell the badges at a stall within the Main Stand car park.